Jason has 20 million followers and sponsors such as Subway. The Coffee crew started out on Vine and now they take on challenges, do duets, and generally have fun on TikTok. Jason Coffee loves to get his family involved in making videos. Her hilarious twist on lip-syncing and dance challenges have instantly led her to a huge following on the app. While she gained traction as a successful YouTuber and member of David Dobrik’s “Vlog Squad”, TikTok recently became her largest platform with over 22 million followers. Influencer Liza Koshy got her start on Vine posting short, comedic videos. Sponsors like Skechers have taken notice of his loyal fan base. Now he’s hanging out on TikTok with famous friends like Baby Ariel. He grew in popularity from there to become a well-known singer and social media personality. Rolf Jacob Sartorius made his first anti-bullying Vine at age 11. Her TikTok is a candy-colored fantasia of dancing and dueting and her energetic persona has attracted 26 million followers and over 889 million likes. Her booming career as a YouTuber has led to appearances on The Masked Singer and Keeping Up With The Kardashians. Teen dancer, singer, actress and pop-culture figure Jojo Siwa first landed on the map through the reality show Dance Mom’s. Jason now has over 27 million followers and 497.7 million likes for his posts. He isn’t afraid to look ridiculous and seems genuinely excited about creating content. Jason jumps into challenges, comedy skits, pranks and duets. There are few stars that have embraced TikTok with the enthusiasm of singer Jason Derulo.
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She is also a brand ambassador (with Charli) for a new youth-focused line of cosmetics from Morphe. Her 30.5 million followers have made her popular with sponsors like Hollister and Coppertone. In addition to dance videos, the older D’Amelio sister has distinguished herself as a singer, releasing the single “Happy” in July 2020. Chipotle, BMW, KIND, Jumanji, are just a few of the top brands Zach has creatively partnered with.ĭixie D’Amelio is the big sister of TikTok’s biggest star, Charli D’Amelio, and creates videos with her as part of Hype House. Brands have long taken notice of Zach’s ability to captivate his audience with cleverly edited videos. His eye-catching digital magic tricks make him a TikTok favorite, and the talented influencer saw an increase of 15 million followers within just 10 months. Keep scrolling or click here to view by category:Īt 46 million followers on TikTok alone, Zach King is one of the most recognizable social media entertainers. Here is our list of the 143 biggest and up & coming TikTok influencers to watch for: The campaign reached 1 billion views in the first 48 hours and has since amassed more than 2.6 billion views.Īs the sphere for TikTok influencers becomes increasingly competitive, determining the influential creators who are dominating their niches will be vital for campaigns to succeed.
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In July, GT’s Kombucha launched the #UnitedWeDance Challenge with six influencers with follow counts under 300K. Although high follower count often correlates with high exposure, brands are also seeing high-performing TikTok campaigns using smaller-scale influencers. While we have listed some of the biggest influencers on the app, we are also including up & coming influencers for each category.
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Together, these 143 influencers reach nearly 1 billion users (964 million) which is more than three times the population of the United States or nearly 14% of the global population - for perspective. We have composed a list of 143 top TikTok influencers (ten in each of the main eleven categories), who are worth exploring. TikTok’s differentiating factor as a social media channel is its inherent ability for any user to go viral however, this also makes finding influencers with an impactful return on investment quite difficult. Since 2018, TikTok has invested heavily in its advertising appeal and the recent launch of the TikTok Creator Marketplace aims to facilitate campaigns by allowing brands to search for top TikTok influencers.